THE INFLUENCE OF CROSS-CULTURAL MANAGEMENT ON GLOBAL BUSINESS EXPANSION

Authors

  • Dr. Sana Iqbal Department of Business Administration, Lahore University of Management Sciences (LUMS), Pakistan. Author

DOI:

https://doi.org/10.71465/hjmri.103

Keywords:

Cross-cultural management, global business expansion, international markets, organizational performance, cultural sensitivity, leadership styles, market entry strategies

Abstract

In today's globalized economy, cross-cultural management has become a crucial factor for businesses seeking expansion beyond their domestic borders. Effective management of cross-cultural differences can significantly enhance organizational performance, streamline operations, and drive success in international markets. This paper explores the influence of cross-cultural management on global business expansion, highlighting the challenges and opportunities that arise when managing diverse teams across borders. The paper emphasizes key management strategies, including cultural sensitivity, communication, and leadership styles, which play a critical role in ensuring successful business operations in foreign markets. The research also examines the impact of cultural integration on corporate strategy and market entry decisions.

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Published

2025-02-05

Issue

Vol. 5 No. 2 (2025): Holistic Journal of Multidisciplinary Research Innovation

Section

Articles

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