STRATEGIC DECISION-MAKING IN UNCERTAIN BUSINESS ENVIRONMENTS

Authors

  • Dr. Asma Khan Institute of Business Administration, Karachi, Pakistan Author

DOI:

https://doi.org/10.71465/hjmri.334

Keywords:

Strategic Decision-Making, Business Agility, Risk Management, Organizational Culture

Abstract

Strategic decision-making in uncertain business environments is a critical aspect of achieving long-term organizational success. The digital age and globalization have introduced new complexities, such as rapid technological advancements, volatile economic conditions, and unpredictable consumer behaviors. This article explores how businesses can navigate these challenges through effective decision-making strategies. It highlights key aspects of decision-making, including leadership styles, business agility, and risk management. Furthermore, it emphasizes the importance of aligning business objectives with performance management systems and ethical practices in fostering sustainable growth.

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Published

2025-10-05

Issue

Vol. 5 No. 9 (2025): Holistic Journal of Multidisciplinary Research Innovation

Section

Articles

License

Copyright (c) 2025 Dr. Asma Khan (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All articles published in the Holistic Journal of Multidisciplinary Research Innovation are licensed under an open access model. Authors retain copyright of their work and grant the journal the right of first publication. The content may be freely used, distributed, and reproduced in any medium, provided the original work is properly cited and remains unaltered.