NAVIGATING DIGITAL TRANSFORMATION IN BUSINESS MANAGEMENT: OPPORTUNITIES AND CHALLENGES

Authors

  • Dr. Ayesha Khan Department of Management Sciences, Lahore University of Management Sciences (LUMS), Lahore, Pakistan. Author

DOI:

https://doi.org/10.71465/hjmri.86

Keywords:

Digital transformation, business management, artificial intelligence, blockchain, cloud computing, opportunities, challenges, technology integration, data security, workforce adaptation

Abstract

Digital transformation has emerged as a crucial driver of innovation in business management. This transformation is revolutionizing industries by leveraging technologies such as artificial intelligence, blockchain, and cloud computing to enhance efficiency, improve customer engagement, and streamline operations. However, while digital transformation offers immense potential for businesses, it also poses several challenges, including data security, workforce adaptation, and technology integration. This article explores the opportunities and challenges associated with digital transformation in business management, providing insights on how organizations can successfully navigate this digital landscape. Through an analysis of various case studies and industry practices, the article identifies key strategies for leveraging digital technologies to improve organizational performance and maintain competitiveness in the rapidly evolving business environment.

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Published

2024-03-09

Issue

Vol. 4 No. 3 (2024): Holistic Journal of Multidisciplinary Research Innovation

Section

Articles

License

Creative Commons License

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